Project Overview 

Who’s Your Rock Event
An on-site activation designed to strengthen Prudential’s connection with the Black community through conversations around retirement planning and investments. The campaign built trust, promoted financial empowerment, and elevated brand visibility through meaningful engagement.

My Role:
As Art Director/Senior Designer, I led the concept and execution of design projects, ensuring all assets aligned with brand identity and strategy. I developed high-quality graphics, layouts, and prototypes while collaborating with marketing, product, and development teams. I also managed timelines and resources to deliver consistent, on-brand creative across all platforms.