Tom Morello at the
Minetta Lane Theatre
Content of the Show
Morello shared stories from his youth in Libertyville, Illinois, reflecting on experiences with racism and his path as a musician and activist. The show blended personal narrative, political insight, and live performances from his work with Rage Against the Machine, Audioslave, and The Nightwatchman.
My Role:
As Senior Designer, I led the creative development for the show’s promotional campaign—designing the program, venue posters, email marketing, and supporting digital assets. I focused on creating a cohesive visual system that captured the energy of the performance across print and digital touchpoints, driving audience engagement and brand consistency.