Project Overview 

Internal branding & culture initiative at Audible

Goal: highlight voices, stories, and experiences of employees
Challenge: unify inconsistent visuals while building engagement
Outcome: scalable identity system applied across campaigns and
digital touchpoints

The Challenge 

• Pain points: inconsistent visuals, weak engagement

• Requirement: create a scalable, cohesive identity system

• Business need: unify look & drive participation

My Role

As Senior Designer, I explored color palettes & typography, layouts, as well as weighed trade-offs between
creativity & brand consistency. Created flexible templates for campaigns and posts. Selected direction balancing scalability and engagementIdentity system