Project Overview 

Internal branding & culture initiative at Audible

Goal: highlight voices, stories, and experiences of employees
Challenge: unify inconsistent visuals while building engagement
Outcome: scalable identity system applied across campaigns and
digital touchpoints

The Challenge 

• Pain points: inconsistent visuals, weak engagement

• Requirement: create a scalable, cohesive identity system

• Business need: unify look & drive participation

My Role

As Senior Designer, I explored color palettes & typography, layouts, as well as weighed trade-offs between
creativity & brand consistency. Created flexible templates for campaigns and posts. Selected direction balancing
scalability and engagementIdentity system

Design System

• Identity system

• Defined color palette & typography

• Created flexible templates for campaigns and posts 

Design Application

• Applied identity to social posts campaigns.

• Designed responsive digital assets

• Improved consistency across internal and external channels 

Collaboration & Workflow 

• Partnered with social, editorial, comms teams

• Iterative design process with feedback loops

• Delivered assets on tight deadlines with scalable workflows

Results & Impact 

• Higher engagement and recognition internally


• Faster production via reusable templates


• Positive feedback from employees and leadership