PROJECT OVERVIEW

Create visually compelling promotional materials for Kevin Hart's latest project. As the Senior Designer, I was responsible for developing key art and campaign assets, including both animated and static social media placements. The objective was to capture the essence of Kevin Hart's brand and resonate with his audience across various digital platforms.

DESIGN PROCESS

• Concept Development: Brainstormed ideas that reflect Kevin Hart's energetic and comedic persona.

• Asset Creation: Designed both animated and static assets tailored for various social media platforms.

• Feedback and Refinement: Collaborated with stakeholders to refine designs based on feedback.

• Finalization: Prepared final assets for deployment across digital channels.

OUTCOME

• Increased Engagement: The campaign led to a significant increase in social media interactions and audience engagement.

• Brand Alignment: The visuals effectively captured Kevin Hart's brand, reinforcing his comedic and energetic image.

• Cross-Platform Consistency: Assets maintained a consistent look and feel across various social media platforms, enhancing brand recognition.

 KEY TAKEAWAYS

• Audience Understanding: Deep understanding of the target audience is crucial for creating relevant and engaging content.

• Collaboration: Effective collaboration with stakeholders ensures that the final product aligns with client expectations.

• Adaptability: Designs should be adaptable to various platforms to maximize reach and engagement.